Personal Branding in a Clickbait Age

christian lautenschleger mugshot

This will be the last personal site that I create for myself (unless I can get a hold of lautenschleger.com). No more catchy, branding names, just my real name. My business brand? My personal brand? How about my brand? Acting different around different people? How about acting like me around other people? I created a website moniker of Achieving Millennial. I thought it’d be an online persona about someone who’s a millennial (great branding for my generation, by the way), and wants to achieve things. Intuitive enough. Catchy, but kind of embarrassing because it’s not about me, but what I …

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