We’ll have success once we want success as much as our next breath.

I’m not really one for sharing YouTube videos, mainly because most people are horrible [citation needed] at choosing which videos to shares. This video is not one.

The first time I watched that video, which I believe Entrepreneur.com featured in an article, I reflected on “as much as your next breath”. Few phrases resonate as much.

We’ve all had the experience that we must do one thing right now! that is more important than anything else. Our next breath when we’re underwater, finding a bathroom when we gotta go, or a gulp of water when we took a bite to eat too hot (okay, that’s flippant, but the point remains).

The same comes with success. Success – however you want to define it – does not come easy. To become really, really successful becomes even more difficult. We can’t show up at the door of success, knock on it, and expect to be let in — we have to break it open!

We have to plan, we have to execute, we have to spend more time away from family and friends to achieve what we want. It gets lonely. It becomes frustrating. It becomes isolating. It becomes a mental grind of everyday consistency when not everything goes right. To want success we have to really want success. We can’t sort of want success; we really have to want it. It has to permeate your soul.

We all know people who kind of want success. They wonder why they aren’t successful. Success does not come on a silver platter. Success, instead, comes on the top of climbing mountains, crossing rivers, and diving down trenches. We just can’t want success, we have to eat, breath, and sleep success.

Watch profiles about billionaires starting their companies, about how they made their fortunes. Their success was their next breath. When asked, how many say that if they had to do it over again they wouldn’t? That should tell you something about the level of dedication it takes to reach the top. To want success, we have to want it more than the next breath.